Questions on travel and sexual behaviours negatively impact ethnic minority donor recruitment: Effect of negative word-of-mouth and avoidance
(2024)
Journal Article
Ferguson, E., Mills, R., Dawe-Lane, E., Khan, Z., Reynolds, C., Davison, K., Edge, D., Smith, R., O'Hagan, N., Desai, R., Croucher, M., Eaton, N., & Brailsford, S. R. (2024). Questions on travel and sexual behaviours negatively impact ethnic minority donor recruitment: Effect of negative word-of-mouth and avoidance. Vox Sanguinis, https://doi.org/10.1111/vox.13748
Background and Objectives
Donor selection questions differentially impacting ethnic minorities can discourage donation directly or via negative word-of-mouth. We explore the differential impact of two blood safety questions relating to (i) sexual co...
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