Dr Gavin Smith's Outputs (3)

Consumer Decision-Making, Analytics & AI (2023)
Book
Smith, A., Lukinova, E., Harvey, J., Smith, G., Mansilla, R., Goulding, J., & Nica-Avram, G. (in press). Consumer Decision-Making, Analytics & AI. Routledge

Many decisions in our lives are decisions we make as consumers and buyers. Analytics driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book dissects... Read More about Consumer Decision-Making, Analytics & AI.

Assessing the value of integrating national longitudinal shopping data into respiratory disease forecasting models (2023)
Journal Article
Dolan, E., Goulding, J., Marshall, H., Smith, G., Long, G., & Tata, L. J. (2023). Assessing the value of integrating national longitudinal shopping data into respiratory disease forecasting models. Nature Communications, 14, Article 7258. https://doi.org/10.1038/s41467-023-42776-4

The COVID-19 pandemic led to unparalleled pressure on healthcare services. Improved healthcare planning in relation to diseases affecting the respiratory system has consequently become a key concern. We investigated the value of integrating sales of... Read More about Assessing the value of integrating national longitudinal shopping data into respiratory disease forecasting models.

Identifying and understanding dietary transitions and nutrient deficiency from loyalty card digital footprints (2023)
Journal Article
Mansilla, R., Long, G., Welham, S., Harvey, J., Lukinova, E., Nica-Avram, G., Smith, G., Smith, A., & Goulding, J. (2023). Identifying and understanding dietary transitions and nutrient deficiency from loyalty card digital footprints. International Journal of Population Data Science, 8(3), https://doi.org/10.23889/ijpds.v8i3.2266