Consumer Decision-Making, Analytics & AI
(2023)
Book
Smith, A., Lukinova, E., Harvey, J., Smith, G., Mansilla, R., Goulding, J., & Nica-Avram, G. (in press). Consumer Decision-Making, Analytics & AI. Routledge
Many decisions in our lives are decisions we make as consumers and buyers. Analytics driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book dissects... Read More about Consumer Decision-Making, Analytics & AI.