Dr QIAN YANG
| Research Interests | Investigating individual variation in perception and food preference across global consumers, eg PROP taster status, Thermal taster status and Sweet Liking status, genetics Understanding the impact of context on food experiences including both sensory and emotional response, eg using Virtual Reality to build the real consumption environment. Exploring the opportunity of implicit methodology to understand consumer behaviour. |
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| Scopus Author ID | 57201138285 |