The impact of televised tobacco control advertising content on campaign recall: evidence from the International Tobacco Control (ITC) United Kingdom Survey
(2014)
Journal Article
Richardson, S., McNeill, A., Langley, T., Sims, M., Gilmore, A. B., Szatkowski, L., Heath, R., Fong, G. T., & Lewis, S. (2014). The impact of televised tobacco control advertising content on campaign recall: evidence from the International Tobacco Control (ITC) United Kingdom Survey. BMC Public Health, 14, Article 432. https://doi.org/10.1186/1471-2458-14-432
BACKGROUND: Although there is some evidence to support an association between exposure to televised tobacco control campaigns and recall among youth, little research has been conducted among adults. In addition, no previous work has directly compared... Read More about The impact of televised tobacco control advertising content on campaign recall: evidence from the International Tobacco Control (ITC) United Kingdom Survey.