Perceived negativity in British general election communications
(2024)
Journal Article
Milazzo, C., & Ryan, J. B. (2024). Perceived negativity in British general election communications. Electoral Studies, 92, Article 102863. https://doi.org/10.1016/j.electstud.2024.102863
British parties – and their candidates – frequently engage in the use of negative messaging. While previous studies shed light on the frequency and source of such messages, we know less about how negative messages are received. In this research note,... Read More about Perceived negativity in British general election communications.