Social influence matters: We follow pandemic guidelines most when our close circle does
(2021)
Journal Article
Tunçgenç, B., El Zein, M., Sulik, J., Newson, M., Zhao, Y., Dezecache, G., & Deroy, O. (2021). Social influence matters: We follow pandemic guidelines most when our close circle does. British Journal of Psychology, 112(3), 763-780. https://doi.org/10.1111/bjop.12491
Why do we adopt new rules, such as social distancing? Although human sciences research stresses the key role of social influence in behaviour change, most COVID‐19 campaigns emphasize the disease’s medical threat. In a global data set (n = 6,674), we... Read More about Social influence matters: We follow pandemic guidelines most when our close circle does.