Managing product variety in quotation processes
(2005)
Journal Article
Bramham, J., MacCarthy, B. L., & Guinery, J. (2005). Managing product variety in quotation processes. Journal of Manufacturing Technology Management, 16(4), https://doi.org/10.1108/17410380510594507
Purpose – Manufacturers across many sectors increasingly operate in high variety environments. Research evidence suggests that variety has a negative impact on performance. However, the research literature is limited on the enablers that allow variet... Read More about Managing product variety in quotation processes.