Optimal-fit model of risk perception and travel-related behaviors during a global pandemic
(2024)
Journal Article
Liu-Lastres, B., Yang, Y., & Zhang, C. X. (2024). Optimal-fit model of risk perception and travel-related behaviors during a global pandemic. Journal of Destination Marketing and Management, 34, Article 100958. https://doi.org/10.1016/j.jdmm.2024.100958
Risk perception research plays a critical role in tourism studies, given its ability to shape the appeal and viability of destinations. There has been a surge in research on tourism risk perception and travel-related behaviors due to the pandemic. Th... Read More about Optimal-fit model of risk perception and travel-related behaviors during a global pandemic.