“My place is your place” - Understanding how psychological ownership influences peer-to-peer service experiences

Pino, Giovanni; Nieto-Garcia, Marta; Zhang, Carol X.

Abstract

This study aims to contribute to the growing literature on peer-to-peer services by investigating the relationships among three relevant aspects of such services, namely customers' identification with service providers, customers' feelings of psychological ownership toward the service setting (i.e., the providers' resources), and customers' interaction with service providers. Two empirical studies that investigate real peer-to-peer hospitality service experiences demonstrate that identification with service providers engenders a sense of psychological ownership of the service setting, which, in turn, enhances customers' attitudinal and behavioral loyalty. Notably, this effect occurs only when customers engage in cooperative interactions with their service providers.

Citation

Pino, G., Nieto-Garcia, M., & Zhang, C. X. (2022). “My place is your place” - Understanding how psychological ownership influences peer-to-peer service experiences. Psychology and Marketing, 39(2), 390-401. https://doi.org/10.1002/mar.21603

• Journal Article Type: Article
• Acceptance Date: Sep 21, 2021
• Online Publication Date: Oct 2, 2021
• Publication Date: Feb 1, 2022
• Deposit Date: Sep 23, 2021
• Publicly Available Date: Oct 3, 2023
• Journal: Psychology and Marketing
• Print ISSN: 0742-6046
• Electronic ISSN: 1520-6793
• Publisher: Wiley
• Peer Reviewed: Peer Reviewed
• Volume: 39
• Issue: 2
• Pages: 390-401
• DOI: https://doi.org/10.1002/mar.21603
• Public URL: https://nottingham-repository.worktribe.com/output/6297469
• Publisher URL: https://onlinelibrary.wiley.com/doi/abs/10.1002/mar.21603
• Additional Information: This is the peer reviewed version of the following article: Pino, G., Nieto, M. G., & Zhang, C. X. (2021). "My place is your place” Understanding how psychological ownership influences peer-to-peer service experiences. Psychology and Marketing, which has been published in final form at https://doi.org/10.1002/mar.21603. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions. This article may not be enhanced, enriched or otherwise transformed into a derivative work, without express permission from Wiley or by statutory rights under applicable legislation. Copyright notices must not be removed, obscured or modified. The article must be linked to Wiley’s version of record on Wiley Online Library and any embedding, framing or otherwise making available the article or pages thereof by third parties from platforms, services and websites other than Wiley Online Library must be prohibited.