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Co-creation experience and place attachment: Festival evaluation

Zhang, Carol Xiaoyue; Fong, Lawrence Hoc Nang; Li, ShiNa

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Authors

CAROL ZHANG Carol.Zhang@nottingham.ac.uk
Associate Professor

Lawrence Hoc Nang Fong

ShiNa Li



Abstract

Adopting customer-to-customer value co-creation logic, this study explored the underlying dimensions of the co-creation experience and its effects on the behavioral intention to attend festivals. The analysis focused on the role of place attachment and festival satisfaction as mediators in the relationship between festival visitors' satisfaction with the co-creation experience and their behavioral intention to attend the festival. Drawing on 444 survey responses, our findings support the mediation roles of place dependence and festival satisfaction. The findings did not vary between tourists and residents. This suggests that facilitating shared consumption of festivals motivates festival attendees to re-patronize specific festivals. Based on these findings, both theoretical and practical implications of this analysis are discussed.

Citation

Zhang, C. X., Fong, L. H. N., & Li, S. (2019). Co-creation experience and place attachment: Festival evaluation. International Journal of Hospitality Management, 81, 193-204. https://doi.org/10.1016/j.ijhm.2019.04.013

Journal Article Type Article
Acceptance Date Apr 12, 2019
Online Publication Date May 22, 2019
Publication Date 2019-08
Deposit Date Sep 11, 2019
Publicly Available Date Mar 29, 2024
Journal International Journal of Hospitality Management
Print ISSN 0278-4319
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 81
Pages 193-204
DOI https://doi.org/10.1016/j.ijhm.2019.04.013
Keywords cultural festival; co-creation; place attachment; satisfaction; customer-to-
Public URL https://nottingham-repository.worktribe.com/output/2605000
Publisher URL https://www.sciencedirect.com/science/article/pii/S0278431918308119

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