CAROL ZHANG Carol.Zhang@nottingham.ac.uk
Associate Professor
Co-creation experience and place attachment: Festival evaluation
Zhang, Carol Xiaoyue; Fong, Lawrence Hoc Nang; Li, ShiNa
Authors
Lawrence Hoc Nang Fong
ShiNa Li
Abstract
Adopting customer-to-customer value co-creation logic, this study explored the underlying dimensions of the co-creation experience and its effects on the behavioral intention to attend festivals. The analysis focused on the role of place attachment and festival satisfaction as mediators in the relationship between festival visitors' satisfaction with the co-creation experience and their behavioral intention to attend the festival. Drawing on 444 survey responses, our findings support the mediation roles of place dependence and festival satisfaction. The findings did not vary between tourists and residents. This suggests that facilitating shared consumption of festivals motivates festival attendees to re-patronize specific festivals. Based on these findings, both theoretical and practical implications of this analysis are discussed.
Citation
Zhang, C. X., Fong, L. H. N., & Li, S. (2019). Co-creation experience and place attachment: Festival evaluation. International Journal of Hospitality Management, 81, 193-204. https://doi.org/10.1016/j.ijhm.2019.04.013
Journal Article Type | Article |
---|---|
Acceptance Date | Apr 12, 2019 |
Online Publication Date | May 22, 2019 |
Publication Date | 2019-08 |
Deposit Date | Sep 11, 2019 |
Publicly Available Date | Mar 29, 2024 |
Journal | International Journal of Hospitality Management |
Print ISSN | 0278-4319 |
Publisher | Elsevier |
Peer Reviewed | Peer Reviewed |
Volume | 81 |
Pages | 193-204 |
DOI | https://doi.org/10.1016/j.ijhm.2019.04.013 |
Keywords | cultural festival; co-creation; place attachment; satisfaction; customer-to- |
Public URL | https://nottingham-repository.worktribe.com/output/2605000 |
Publisher URL | https://www.sciencedirect.com/science/article/pii/S0278431918308119 |
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