The plurality principle: Consumer ethics within an online brand community
(2025)
Journal Article
Canavan, B. (in press). The plurality principle: Consumer ethics within an online brand community. Consumption, Markets and Culture,
Agnes Heller's moral philosophy based around plurality is introduced in this article into consumer ethics. Plurality emphasises that open and tolerant societies make moral choices more readily available. Netnography explores moral evaluations of gend... Read More about The plurality principle: Consumer ethics within an online brand community.