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Beyond the Digital Diaspora: YouTube Methodologies, Online Networking and the Hmong Music Festival

Ó Briain, Lonán

Authors



Abstract

This article examines attempts by American Hmong to turn the thriving Hmong digital diaspora into a sustainable offline musical community. The Hmong, an ethnic group of five million people spread across five continents, have embraced YouTube as a primary source for Hmong music recordings. Online research on Hmong users with the aid of YouTube Analytics is informed by extensive periods of fieldwork with the Hmong in Vietnam and shorter encounters with Hmong in the US since 2007. The Hmong Music Festival, held in Fresno, California in 2012 and 2013, is used as a case study of attempts by American Hmong to build on the increasingly prominent digital diaspora to form an offline community of shared musical and cultural practices associated with their ethnicity. The cancellation of the festival in 2014 resulted in an online backlash that has challenged the continued existence of this annual event. The research shows that despite the vibrancy of online Hmong musical networks and the potential for developing offline connections, the Hmong digital diaspora are reaching the state of an enhanced imagined community in the cyber world, which may not be able to mobilise into a sustainable offline movement due to irreconcilable local and translocal differences.

Citation

Ó Briain, L. (2015). Beyond the Digital Diaspora: YouTube Methodologies, Online Networking and the Hmong Music Festival. Journal of World Popular Music, 2(2), 289-306. https://doi.org/10.1558/jwpm.v2i2.26561

Journal Article Type Article
Acceptance Date Aug 1, 2015
Publication Date Nov 5, 2015
Deposit Date May 24, 2017
Publicly Available Date May 24, 2017
Journal Journal of World Popular Music
Print ISSN 2052-4900
Electronic ISSN 2052-4919
Publisher Equinox Publishing
Peer Reviewed Peer Reviewed
Volume 2
Issue 2
Pages 289-306
DOI https://doi.org/10.1558/jwpm.v2i2.26561
Public URL http://eprints.nottingham.ac.uk/id/eprint/43076
Publisher URL https://journals.equinoxpub.com/index.php/JWPM/article/view/26561
Copyright Statement Copyright information regarding this work can be found at the following address: http://eprints.nottingham.ac.uk/end_user_agreement.pdf

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Copyright Statement
Copyright information regarding this work can be found at the following address: http://eprints.nottingham.ac.uk/end_user_agreement.pdf





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