Skip to main content

Research Repository

Advanced Search

Elevating Design in the Organization

Micheli, Pietro; Perks, Helen; Beverland, Michael B.

Authors

Pietro Micheli

HELEN PERKS Helen.Perks@nottingham.ac.uk
Professor in Marketing

Michael B. Beverland



Abstract

© 2017 Product Development & Management Association Following evidence of its positive contribution to innovation and company performance, many firms are seeking to elevate design to a strategic level. However, little is known as to how this can be achieved. This study draws on the literatures concerned with elevating organizational functions and with organizational legitimacy, and aims to unravel and detail critical practices and potential tensions influencing the elevation of design's status in firms. To do so, 53 in-depth interviews were undertaken with key informants, representing a range of functional specialisms, in 12 companies, including large multinational companies as well as small and medium-sized enterprises (SMEs). Findings show how six practices—top management support, leadership of the design function, generating awareness of design's role and contribution, interfunctional coordination, evaluation of design, and formalization of product and service development processes—affect the design elevation process. In contrast with previous studies on raising the status of organizational functions, this research reveals that the same practice can play both positive and negative roles, and that there are fundamental tensions, which should be reconciled if design's status is to be elevated. Drawing on the concept of organizational legitimacy, we also examine how design moves beyond being seen as pragmatically useful, to being identified as a relevant, alternative way of operating, to being regarded as essential for success. The article concludes by articulating contributions to design and innovation management theory and practice, and to the body of scholarly work seeking to understand how to elevate the status of a function.

Citation

Micheli, P., Perks, H., & Beverland, M. B. (2018). Elevating Design in the Organization. Journal of Product Innovation Management, 35(4), 629-651. https://doi.org/10.1111/jpim.12434

Journal Article Type Article
Acceptance Date Nov 10, 2017
Online Publication Date Dec 10, 2017
Publication Date 2018-07
Deposit Date Nov 21, 2017
Publicly Available Date Dec 11, 2019
Journal Journal of Product Innovation Management
Print ISSN 0737-6782
Electronic ISSN 1540-5885
Publisher Wiley
Peer Reviewed Peer Reviewed
Volume 35
Issue 4
Pages 629-651
DOI https://doi.org/10.1111/jpim.12434
Public URL http://eprints.nottingham.ac.uk/id/eprint/48292
Publisher URL https://onlinelibrary.wiley.com/doi/abs/10.1111/jpim.12434
Copyright Statement Copyright information regarding this work can be found at the following address: http://eprints.nottingham.ac.uk/end_user_agreement.pdf
Additional Information This is the pre-peer reviewed version of the following article: Micheli, P., Perks, H. and Beverland, M. B. (2017), Elevating Design in the Organization. J Prod Innov Manag. doi:10.1111/jpim.12434 which has been published in final form at http://onlinelibrary.wiley.com/doi/10.1111/jpim.12434/full This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.

Files


Elevating design in the organization.JPIM pre print version.pdf (735 Kb)
PDF

Copyright Statement
Copyright information regarding this work can be found at the following address: http://eprints.nottingham.ac.uk/end_user_agreement.pdf


Elevating design in the organization.figure 1.pptx (71 Kb)
Presentation

Copyright Statement
Copyright information regarding this work can be found at the following address: http://eprints.nottingham.ac.uk/end_user_agreement.pdf





You might also like



Downloadable Citations