Skip to main content

Research Repository

Advanced Search

A bricolage perspective on service innovation

Witell, Lars; Gebauer, Heiko; Jaakkola, Elina; Hammedi, Wafa; Patricio, Lia; Perks, Helen


Lars Witell

Heiko Gebauer

Elina Jaakkola

Wafa Hammedi

Lia Patricio

Professor in Marketing


Service innovation is often viewed as a process of accessing the necessary resources, (re)combining them, and converting them into new services. The current knowledge on success factors for service innovation, such as formalized new service development (NSD) processes, predominantly comes from studying large firms with a relatively stable resource base. However, this neglect situations in which organizations face severe resource constraints. This paper argues that under such constraints, a formalized new service development process could be counter-productive and a bricolage perspective might better explain service innovation in resource-constrained environments. In this conceptual paper, we propose that four critical bricolage capabilities (addressing resource scarcity actively, making do with what is available, improvising when recombining resources, and networking with external partners) influence service innovation outcomes. Empirical illustrations from five organizations substantiate our conceptual development. Our discussion leads to a framework and four testable propositions that can guide further service research.

Journal Article Type Article
Journal Journal of Business Research
Print ISSN 0148-2963
Electronic ISSN 0148-2963
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 79
APA6 Citation Witell, L., Gebauer, H., Jaakkola, E., Hammedi, W., Patricio, L., & Perks, H. (in press). A bricolage perspective on service innovation. Journal of Business Research, 79,
Keywords Service innovation; Bricolage; Entrepreneurship; Resource-constrained environments; Social innovation; Capabilities
Publisher URL
Copyright Statement Copyright information regarding this work can be found at the following address:


JBR-Paper April 2017 a bricolage perspective on service innovation.pdf (489 Kb)

Copyright Statement
Copyright information regarding this work can be found at the following address:

You might also like

Downloadable Citations