Deborah Lynn Roberts
Consumer co-creation: an opportunity to humanise the new product development process
Roberts, Deborah Lynn; Darler, William
Authors
William Darler
Citation
Roberts, D. L., & Darler, W. (2017). Consumer co-creation: an opportunity to humanise the new product development process. International Journal of Market Research, 59(1), https://doi.org/10.2501/IJMR-2017-003
| Journal Article Type | Article |
|---|---|
| Acceptance Date | Dec 5, 2016 |
| Publication Date | Jan 26, 2017 |
| Deposit Date | Jun 7, 2017 |
| Publicly Available Date | Jun 7, 2017 |
| Journal | International Journal of Market Research |
| Print ISSN | 1470-7853 |
| Electronic ISSN | 2515-2173 |
| Publisher | World Advertising Research Center |
| Peer Reviewed | Peer Reviewed |
| Volume | 59 |
| Issue | 1 |
| DOI | https://doi.org/10.2501/IJMR-2017-003 |
| Public URL | https://nottingham-repository.worktribe.com/output/838936 |
| Publisher URL | https://www.mrs.org.uk/ijmr_article/article/110165 |
| Contract Date | Jun 7, 2017 |
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