Winning votes: the comparative importance of money and time on parliamentary candidates’ electoral performance in Estonia

Trumm, Siim

Abstract

The literature on post-communist democracies has traditionally suggested that expensive media-based campaigns are key to electoral success. Using data from the 2011, 2015, and 2019 Estonian Candidate Study, this article provides an up-to-date evaluation of how important monetary and non-monetary campaign efforts are in shaping candidates' electoral performance in a post-communist democracy. It finds that, while campaign spending continues to influence candidates' electoral fortunes, candidates need to significantly outspend their rivals to enjoy a meaningful increase in their vote share. There is also emerging evidence that candidates are starting to electorally benefit from devoting more time to promoting their candidacy.

Citation

Trumm, S. (2022). Winning votes: the comparative importance of money and time on parliamentary candidates’ electoral performance in Estonia. East European Politics, 38(3), 427-445. https://doi.org/10.1080/21599165.2022.2086861

• Journal Article Type: Article
• Acceptance Date: May 26, 2022
• Online Publication Date: Jun 14, 2022
• Publication Date: 2022
• Deposit Date: May 30, 2022
• Publicly Available Date: Dec 15, 2023
• Journal: East European Politics
• Print ISSN: 2159-9165
• Electronic ISSN: 2159-9173
• Publisher: Routledge
• Peer Reviewed: Peer Reviewed
• Volume: 38
• Issue: 3
• Pages: 427-445
• DOI: https://doi.org/10.1080/21599165.2022.2086861
• Keywords: Political Science and International Relations; Development; Geography, Planning and Development
• Public URL: https://nottingham-repository.worktribe.com/output/8305325
• Publisher URL: https://www.tandfonline.com/doi/full/10.1080/21599165.2022.2086861
• Additional Information: This is an Accepted Manuscript of an article published by Taylor & Francis in East European Politics on 14 June 2022, available at: https://www.tandfonline.com/doi/full/10.1080/21599165.2022.2086861.