Digging deeper into decision-making of Chinese long-haul outbound tourists: A two-stage preference - estimation approach

Li, Chunxiao; McCabe, Scott; Li, Xiang

Abstract

Investigating and understanding tourists’ preferences is of great importance for both decision-making theories and destination marketing practice. In the current study we investigate the process of consideration-set formation together with conjoint analysis to estimate destination preferences of Chinese long-haul outbound tourists. Through the integration of choice-set and characteristic theories, this study explores how to obtain more comprehensive insights into destination choice processes. The findings show that preferences can be analysed effectively in a two-stage model, which can reveal detailed additional insights regarding tourists’ preferences towards destination attributes, thus contributing to marketing insight on destination choice and selection.

Citation

Li, C., McCabe, S., & Li, X. (2017). Digging deeper into decision-making of Chinese long-haul outbound tourists: A two-stage preference - estimation approach. Journal of Destination Marketing and Management, 6(3), 267-275. https://doi.org/10.1016/j.jdmm.2016.09.004

• Journal Article Type: Article
• Acceptance Date: Sep 6, 2016
• Online Publication Date: Sep 26, 2016
• Publication Date: 2017-09
• Deposit Date: Feb 9, 2017
• Publicly Available Date: Feb 9, 2017
• Journal: Journal of Destination Marketing & Management
• Print ISSN: 2212-571X
• Electronic ISSN: 2212-571X
• Publisher: Elsevier
• Peer Reviewed: Peer Reviewed
• Volume: 6
• Issue: 3
• Pages: 267-275
• DOI: https://doi.org/10.1016/j.jdmm.2016.09.004
• Keywords: decision making, preference estimation, consideration-set formation, Chinese outbound tourists
• Public URL: https://nottingham-repository.worktribe.com/output/809358
• Publisher URL: http://www.sciencedirect.com/science/article/pii/S2212571X16302311