Predicting adoption of location-based social media service in travel decisions

Tong, Xiayu; Bao, Haijun; Chong, Alain Yee Loong

Abstract

Advances in location-acquisition and mobile communication technologies have empowered people to use location-based social media. However, the technologies are relatively new, and there is little literature on the relevant factors determining location-based social media adoption. We examine if the online information reviews information can predict users' location-based social media usage for travel planning. The results of this study will be useful for location-based social media providers in formulating appropriate marketing strategies and in developing applications that will attract more users.

Citation

Tong, X., Bao, H., & Chong, A. Y. L. (in press). Predicting adoption of location-based social media service in travel decisions. International Journal of Mobile Communications, 14(6), https://doi.org/10.1504/IJMC.2016.079298

• Journal Article Type: Article
• Acceptance Date: Jan 1, 2016
• Online Publication Date: Aug 25, 2016
• Deposit Date: May 22, 2018
• Publicly Available Date: May 22, 2018
• Journal: International Journal of Mobile Communications
• Print ISSN: 1470-949X
• Electronic ISSN: 1741-5217
• Publisher: Inderscience
• Peer Reviewed: Peer Reviewed
• Volume: 14
• Issue: 6
• DOI: https://doi.org/10.1504/IJMC.2016.079298
• Keywords: location-based social media; mobile commerce; m-commerce; technology acceptance; traveller decisions, travel decisions; location acquisition; mobile communications; travel planning; marketing strategies
• Public URL: https://nottingham-repository.worktribe.com/output/804665
• Publisher URL: http://www.inderscience.com/offer.php?id=79298
• Related Public URLs: https://www.inderscienceonline.com/doi/abs/10.1504/IJMC.2016.079298
• Contract Date: May 22, 2018