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Predicting adoption of location-based social media service in travel decisions

Tong, Xiayu; Bao, Haijun; Chong, Alain Yee Loong


Xiayu Tong

Haijun Bao

Alain Yee Loong Chong


Advances in location-acquisition and mobile communication technologies have empowered people to use location-based social media. However, the technologies are relatively new, and there is little literature on the relevant factors determining location-based social media adoption. We examine if the online information reviews information can predict users' location-based social media usage for travel planning. The results of this study will be useful for location-based social media providers in formulating appropriate marketing strategies and in developing applications that will attract more users.


Tong, X., Bao, H., & Chong, A. Y. L. (in press). Predicting adoption of location-based social media service in travel decisions. International Journal of Mobile Communications, 14(6),

Journal Article Type Article
Acceptance Date Jan 1, 2016
Online Publication Date Aug 25, 2016
Deposit Date May 22, 2018
Publicly Available Date May 22, 2018
Journal International Journal of Mobile Communications
Print ISSN 1470-949X
Electronic ISSN 1470-949X
Publisher Inderscience
Peer Reviewed Peer Reviewed
Volume 14
Issue 6
Keywords location-based social media; mobile commerce; m-commerce; technology acceptance; traveller decisions, travel decisions; location acquisition; mobile communications; travel planning; marketing strategies
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