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Customizing your social strategy to the platform

Mario, Tucker J.; Roberts, Deborah L.; Candi, Marina; Barczak, Gloria


Tucker J. Mario

Deborah L. Roberts

Marina Candi

Gloria Barczak


Mario, T. J., Roberts, D. L., Candi, M., & Barczak, G. (2016). Customizing your social strategy to the platform. Mit Sloan Management Review, 57(3),

Journal Article Type Article
Acceptance Date Mar 15, 2016
Publication Date Mar 30, 2016
Deposit Date Mar 29, 2017
Journal MIT Sloan Management Review
Electronic ISSN 1532-9194
Peer Reviewed Peer Reviewed
Volume 57
Issue 3
Public URL
Publisher URL