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Public perceptions of demand side management and a smarter energy future

Spence, Alexa; Demski, Christina; Butler, Catherine; Parkhill, Karen; Pidgeon, Nick

Authors

Christina Demski

Catherine Butler

Karen Parkhill

Nick Pidgeon



Abstract

Demand side management (DSM) is a key aspect of many future energy system scenarios1,2. DSM refers to a range of technologies and interventions designed to create greater efficiency and flexibility on the demand side of the energy system3. Examples include the provision of more information to users to support efficient behaviour and new ‘smart’ technologies that can be automatically controlled. Key stated outcomes of implementing DSM are benefits for consumers, such as cost savings3, 4 and greater control over energy use. Here, we use results from an online survey to examine public perceptions and acceptability of a range of current DSM possibilities in a representative sample of the British population (N = 2441). We show that, whilst cost is likely to be a significant reason for many people to uptake DSM measures, those concerned about energy costs are actually less likely to accept DSM. Notably, individuals concerned about climate change are more likely to be accepting. A significant proportion of people, particularly those concerned about affordability, indicated unwillingness or concerns about sharing energy data, a necessity for many forms of DSM. We conclude substantial public engagement and further policy development is required for widespread DSM implementation.

Citation

Spence, A., Demski, C., Butler, C., Parkhill, K., & Pidgeon, N. (2015). Public perceptions of demand side management and a smarter energy future. Nature Climate Change, 5, 550–554. doi:10.1038/nclimate2610

Journal Article Type Article
Acceptance Date Mar 20, 2015
Publication Date Apr 27, 2015
Deposit Date Sep 8, 2015
Publicly Available Date Sep 8, 2015
Journal Nature Climate Change
Print ISSN 1758-678X
Electronic ISSN 1758-678X
Publisher Nature Publishing Group
Peer Reviewed Peer Reviewed
Volume 5
Pages 550–554
DOI https://doi.org/10.1038/nclimate2610
Keywords demand side management, energy systems, smart meters
Public URL http://eprints.nottingham.ac.uk/id/eprint/29832
Publisher URL http://www.nature.com/nclimate/journal/v5/n6/full/nclimate2610.html
Copyright Statement Copyright information regarding this work can be found at the following address: http://eprints.nottingham.ac.uk/end_user_agreement.pdf
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Copyright Statement
Copyright information regarding this work can be found at the following address: http://eprints.nottingham.ac.uk/end_user_agreement.pdf





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