Eliot Jones-Garcia
‘We're out, so wtf do we do now?’: Brexit and rural identity in the era of online agricultural communities
Jones-Garcia, Eliot; Touboulic, Anne
Abstract
This article explores online interactions between members of the UK farming community in the context of Brexit, a moment of great friction within British agriculture. A ‘netnography’ was conducted of thefarmingforum.co.uk, a British-based discussion group with a large membership, covering a range of aspects from farming practices to trade and relationships. Findings reveal how the online space challenges and connects notions of rural space and place. A displaced identity, unmoored from traditional farming attributes such as land and locality, becomes both a driving force for participation and a tool for political control. The article sheds light on the under-appreciated political power of such online groups enabled through under-researched digital technologies. The farmer-owned forum represents the ‘other voice’ within corporate-led agricultural innovation; however, the onset of Brexit became a catalyst for extreme politics, facilitating a populist swing towards the Leave campaign and revealing a visceral distrust for institutions.
Citation
Jones-Garcia, E., & Touboulic, A. (2022). ‘We're out, so wtf do we do now?’: Brexit and rural identity in the era of online agricultural communities. Sociologia Ruralis, 62(2), 190-211. https://doi.org/10.1111/soru.12365
Journal Article Type | Article |
---|---|
Acceptance Date | Nov 2, 2021 |
Online Publication Date | Nov 23, 2021 |
Publication Date | Apr 1, 2022 |
Deposit Date | Nov 26, 2021 |
Publicly Available Date | Nov 24, 2023 |
Journal | Sociologia Ruralis |
Print ISSN | 0038-0199 |
Electronic ISSN | 1467-9523 |
Publisher | Wiley |
Peer Reviewed | Peer Reviewed |
Volume | 62 |
Issue | 2 |
Pages | 190-211 |
DOI | https://doi.org/10.1111/soru.12365 |
Keywords | Sociology and Political Science |
Public URL | https://nottingham-repository.worktribe.com/output/6789412 |
Publisher URL | https://onlinelibrary.wiley.com/doi/abs/10.1111/soru.12365 |
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‘We're out, so wtf do we do now?’: Brexit and rural identity in the era of online agricultural communities
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Publisher Licence URL
https://creativecommons.org/licenses/by-nc/4.0/
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