JOHN HARVEY John.Harvey2@nottingham.ac.uk
Associate Professor
Prosocial exchange systems: Nonreciprocal giving, lending, and skill-sharing
Harvey, John; Smith, Andrew; Golightly, David; Goulding, James; Gallage, H.P. Samanthika
Authors
ANDREW SMITH Andrew.p.Smith@nottingham.ac.uk
Professor of Consumer Behaviour & Analytics
David Golightly
JAMES GOULDING JAMES.GOULDING@NOTTINGHAM.AC.UK
Associate Professor
Dr SAMANTHIKA GALLAGE Samanthika.Gallage1@nottingham.ac.uk
Assistant Professor in Marketing
Abstract
Prosocial exchange systems support cooperation and exchange in support of more sustainable forms of consumption. While often assumed that exchanges within such systems are reciprocal, it remains unproven as to what extent reciprocity occurs. This study uses data from a live service-Streetbank.com-to present an analysis of direct and indirect reciprocal relationships (for interactions of giving, lending, and skillsharing) over 4 and half years. The dataset contains behavioural data relating to 5053 acts of offline non-monetary exchange. The analysis categorised different forms of exchange that took place-giving, lending, and skill sharing. These exchanges were then analysed for direct (one-to-one) and indirect reciprocity (chains of three or more users). The results show that instances of reciprocity are rare, and when present often span more than one type of exchange. The conclusion is that reciprocity cannot be assumed to be the norm in prosocial exchange systems. Practically, design and deployment should not be predicated on reciprocity. Furthermore, any means to encourage reciprocity should make patterns of exchange visible, and do so across hybrid forms of exchange.
Citation
Harvey, J., Smith, A., Golightly, D., Goulding, J., & Gallage, H. S. (2020). Prosocial exchange systems: Nonreciprocal giving, lending, and skill-sharing. Computers in Human Behavior, 107, https://doi.org/10.1016/j.chb.2020.106268
Journal Article Type | Article |
---|---|
Acceptance Date | Jan 15, 2020 |
Online Publication Date | Jan 21, 2020 |
Publication Date | 2020-06 |
Deposit Date | Jul 31, 2020 |
Publicly Available Date | Jan 22, 2022 |
Journal | Computers in Human Behavior |
Print ISSN | 0747-5632 |
Publisher | Elsevier |
Peer Reviewed | Peer Reviewed |
Volume | 107 |
Article Number | 106268 |
DOI | https://doi.org/10.1016/j.chb.2020.106268 |
Keywords | Giving; Sharing; Reciprocity; Collaborative Consumption; Sharing Economy; Network Analysis 2 |
Public URL | https://nottingham-repository.worktribe.com/output/3787194 |
Publisher URL | https://www.sciencedirect.com/science/article/pii/S0747563220300248 |
Additional Information | This article is maintained by: Elsevier; Article Title: Prosocial exchange systems: Nonreciprocal giving, lending, and skill-sharing; Journal Title: Computers in Human Behavior; CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.chb.2020.106268; Content Type: article; Copyright: © 2020 Published by Elsevier Ltd. |
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