Demonstrability, difficulty and persuasion: An experimental study of advice taking

Hoffmann, Robert; Chesney, Thomas; Chuah, Swee Hoon; Kock, Florian; Larner, Jeremy

Abstract

© 2019 Elsevier B.V. Self-interested paid advisors should try to sell their solutions no matter how they came about. However, we present evidence that advisor persuasiveness depends on two dimensions of their prior problem solving: solution difficulty and demonstrability. We report a laboratory experiment with repeated advisor-client interactions where both these dimensions are independently varied. Persuasion rises in solution demonstrability and falls in difficulty. The reason is non-optimising behaviour: Advisors lacking in confidence fail to conceal difficult problem solving and those receiving their advice baulk when the proposed solution lacks objective success criteria irrespective of its promise. Our findings suggest differential prospects for persuasion and selling of different kinds of products, services and ideas.

Citation

Chuah, S., Hoffmann, R., Chesney, T., Chuah, S. H., Kock, F., & Larner, J. (2020). Demonstrability, difficulty and persuasion: An experimental study of advice taking. Journal of Economic Psychology, 76, 1-13. https://doi.org/10.1016/j.joep.2019.102215

• Journal Article Type: Article
• Acceptance Date: Oct 16, 2019
• Online Publication Date: Oct 26, 2019
• Publication Date: 2020-01
• Deposit Date: Dec 16, 2019
• Publicly Available Date: Apr 27, 2021
• Journal: Journal of Economic Psychology
• Print ISSN: 0167-4870
• Publisher: Elsevier
• Peer Reviewed: Peer Reviewed
• Volume: 76
• Article Number: 102215
• Pages: 1-13
• DOI: https://doi.org/10.1016/j.joep.2019.102215
• Keywords: Applied Psychology; Economics and Econometrics; Sociology and Political Science
• Public URL: https://nottingham-repository.worktribe.com/output/3577592
• Publisher URL: https://www.sciencedirect.com/science/article/pii/S0167487019302958?via%3Dihub
• Additional Information: This article is maintained by: Elsevier; Article Title: Demonstrability, difficulty and persuasion: An experimental study of advice taking; Journal Title: Journal of Economic Psychology; CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.joep.2019.102215; Content Type: article; Copyright: © 2019 Elsevier B.V. All rights reserved.