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Patterns of affective images of animal-sourced food in Norway: Land versus sea

Böhm, Nienke; Doran, Rouven; Böhm, Gisela; Ogunbode, Charles A.

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Authors

Nienke Böhm

Rouven Doran

Gisela Böhm



Abstract

To get an understanding of drivers of animal-sourced protein consumption, we explored laypeople's affective images of animal-sourced food. A national representative sample of the Norwegian population (N = 783) provided free associations to six food products originating either from livestock, capture fishery, aquaculture, or hunting. Subsequently, participants evaluated their own free associations as either positive, negative, or neutral. We found that people show different associative patterns for animal-sourced food from land than from sea. Livestock and hunting are mostly related to traditions and food, whereas capture fishery relates to production, consequences, and evaluations. People reported to have little knowledge about food products in the aquaculture category. Livestock was the most positively evaluated category, followed by hunting and capture fishery; aquaculture elicited the most negative associations. The current findings suggest a need to consider different strategies to encourage consumption of specific categories of food products.

Citation

Böhm, N., Doran, R., Böhm, G., & Ogunbode, C. A. (2024). Patterns of affective images of animal-sourced food in Norway: Land versus sea. Food Quality and Preference, 117, Article 105168. https://doi.org/10.1016/j.foodqual.2024.105168

Journal Article Type Article
Acceptance Date Mar 14, 2024
Online Publication Date Mar 15, 2024
Publication Date 2024-08
Deposit Date Mar 18, 2024
Publicly Available Date Apr 5, 2024
Journal Food Quality and Preference
Print ISSN 0950-3293
Electronic ISSN 0950-3293
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 117
Article Number 105168
DOI https://doi.org/10.1016/j.foodqual.2024.105168
Keywords Animal-sourced food, Mental representation, Affective imaging, Free associations
Public URL https://nottingham-repository.worktribe.com/output/32739960
Publisher URL https://www.sciencedirect.com/science/article/pii/S0950329324000703?via%3Dihub

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