The Long and Winding Road: Building Legitimacy for Complex Social Innovation in Networks

Verleye, Katrien; Perks, Helen; Gruber, Thorsten; Voets, Joris

Abstract

Social innovations, which increasingly take place in inter-organizational networks, occur in environments characterized by resource scarcity. To secure access to resources, social innovators need to establish legitimacy for their initiatives. Yet, empirical work investigating the process of establishing legitimacy for social innovation-also known as legitimation-is absent. This research aims to uncover how legitimacy is established when social innovations are developed, over time, through inter-organizational networks. To investigate this process, the research adopts a longitudinal case study of a network of five market-leading organizations in the home care sector. A process-based analysis of evidence from 33 meeting observations, 45 in-depth interviews, and 249 documents reveals three novel findings. (1) The attainment of overall legitimacy depends on the establishment, over time, of three types of legitimacy targeted at different audiences. These are framed as building blocks oriented towards achieving inter-organizational, multilevel and external legitimacy. (2) The process of establishing legitimacy, across the building blocks, is underpinned by two dominant combinations of patterns-denoted as courting and demonstrating commitment. (3) Variation in two underlying mechanisms-conflicting tensions and role promotion-drives the enactment of these patterns across the different building blocks. The study's novelty lies in the extrication of critical types of legitimacy and dominant patterns and mechanisms which underpin the process of establishing legitimacy. It contributes to social innovation and innovation legitimation literature by providing a deep-grained understanding of the process to establish legitimacy within social innovations carried out through inter-organizational networks.

Citation

Verleye, K., Perks, H., Gruber, T., & Voets, J. (2019). The Long and Winding Road: Building Legitimacy for Complex Social Innovation in Networks. Journal of Product Innovation Management, 36(6), 695-720. https://doi.org/10.1111/jpim.12506

• Journal Article Type: Article
• Acceptance Date: Aug 22, 2019
• Online Publication Date: Aug 24, 2019
• Publication Date: 2019-11
• Deposit Date: Aug 27, 2019
• Publicly Available Date: Aug 25, 2021
• Journal: Journal of Product Innovation Management
• Print ISSN: 0737-6782
• Electronic ISSN: 1540-5885
• Publisher: Wiley
• Peer Reviewed: Peer Reviewed
• Volume: 36
• Issue: 6
• Pages: 695-720
• DOI: https://doi.org/10.1111/jpim.12506
• Keywords: social innovation; new service constellations; inter-organizational networks; legitimacy; legitimation; process research 2
• Public URL: https://nottingham-repository.worktribe.com/output/2507296
• Publisher URL: https://onlinelibrary.wiley.com/doi/abs/10.1111/jpim.12506?af=R
• Additional Information: This is the peer reviewed version of the following article: Verleye, K. , Perks, H. , Gruber, T. and Voets, J. (2019), The Long and Winding Road: Building Legitimacy for Complex Social Innovation in Networks. J Prod Innov Manag, 36: 695-720 which has been published in final form at https://doi.org/10.1111/jpim.12506. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions.
• Contract Date: Aug 27, 2019