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A content analysis of tobacco and alcohol audio-visual content in a sample of UK reality TV programmes

Barker, Alexander B; Britton, John; Thomson, Emily; Hunter, Abby; Opazo Breton, Magdalena; Murray, Rachael L

Authors

John Britton

Emily Thomson

Abby Hunter

Magdalena Opazo Breton

Rachael L Murray



Abstract

Background: Exposure to tobacco and alcohol content in audio-visual media is a risk factor for smoking and alcohol use in young people. We report an analysis of tobacco and alcohol content, and estimates of population exposure to this content, in a sample of reality 6television programmes broadcast in the UK.

Methods: We used one-minute interval coding to quantify tobacco and alcohol content in all episodes of five reality TV programmes aired between January and August 2018 (Celebrity Big Brother; Made in Chelsea ; The Only Way is Essex ; Geordie Shore and Love Island), and estimated population exposure using viewing data and UK population estimates.

Results: We coded 5219 intervals from 112 episodes. Tobacco content appeared in 110 (2%) intervals in 20 (18%) episodes, and alcohol in 2212 (42%) intervals and in all episodes. The programmes delivered approximately 204 million tobacco gross impressions to the UK population, including 48.26 million to children; and for alcohol, 5.4 billion and 593 million respectively.

Conclusion: Tobacco, and especially alcohol, content is common in reality TV. The popularity of these programmes with young people, and consequent exposure to tobacco and alcohol imagery, represents a potentially major driver of smoking and alcohol consumption.

Journal Article Type Article
Publication Date Jun 17, 2019
Print ISSN 1741-3842
Electronic ISSN 1741-3850
Publisher Oxford University Press
Peer Reviewed Peer Reviewed
APA6 Citation Barker, A. B., Britton, J., Thomson, E., Hunter, A., Opazo Breton, M., & Murray, R. L. (2019). A content analysis of tobacco and alcohol audio-visual content in a sample of UK reality TV programmes. Journal of Public Health, https://doi.org/10.1093/pubmed/fdz043
DOI https://doi.org/10.1093/pubmed/fdz043
Keywords alcohol; epidemiology; smoking
Publisher URL https://academic.oup.com/jpubhealth/article/doi/10.1093/pubmed/fdz043/5491842
Additional Information Corrigendum: https://doi.org/10.1093/pubmed/fdz088

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