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A Novel Modal Shift Modelling Framework for Transport Systems

Faboya, Olusola T.; Siebers, Peer-Olaf; Ryan, Brendan; Figueredo, Grazziela P.


Olusola T. Faboya


The challenges from transport modes on human environments, health and economy, have called for investigations into how behavioural changes can be achieved for better resource utilisation. Trip makers' travel demands have been identified, and they include cognitive, physical and affective aspects. Presently there is a shortage of models that integrate all those demands. In addition, trip maker's context during decision making and social interaction structures are not addressed. These gaps have made it difficult to stimulate behavioural changes for modal shift effectively. This paper introduces a novel modal shift framework (MOSH framework) to support research on how to best stimulate trip makers' behaviour changes to adopt less preferred transport modes. MOSH framework encompasses the Consumat model, which integrates social-psychological theories, coupled with a cognitive work analysis. These two (Consumat and Cognitive Work Analysis) were chosen to incorporate all travel demand factors into trip maker's decision-making process. A hypothetical case study model of the shift from road to rail was developed using the framework to demonstrate its applicability for such investigations.


Faboya, O. T., Siebers, P., Ryan, B., & Figueredo, G. P. (2017, September). A Novel Modal Shift Modelling Framework for Transport Systems. Paper presented at Social Simulation Conference 2017 (SSC2017)

Presentation Conference Type Conference Paper (unpublished)
Conference Name Social Simulation Conference 2017 (SSC2017)
Start Date Sep 25, 2017
End Date Sep 29, 2017
Acceptance Date Sep 1, 2017
Publication Date 2017-09
Deposit Date Oct 10, 2019
Publicly Available Date Nov 1, 2019
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