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Consideration of the relevance of standard quality techniques in Mass Customisation

Brabazon, Philip G.; MacCarthy, Bart L.

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Authors

Philip G. Brabazon

Bart L. MacCarthy



Abstract

The business philosophy of Mass Customisation (MC) implies rapid response to customer requests, high efficiency and limited cost overheads of customisation. Furthermore, it also implies the quality benefits of the mass production paradigm are guaranteed. However, traditional quality science in manufacturing is premised on volume production of uniform products rather than of differentiated products associated with MC. This creates quality challenges and raises questions over the suitability of standard quality engineering techniques. From an analysis of relevant MC and quality literature it is argued the aims of MC are aligned with contemporary thinking on quality and that quality concepts provide insights into MC. Quality issues are considered along three dimensions - product development, order fulfilment and customer interaction. The applicability and effectiveness of conventional quality engineering techniques are discussed and a framework is presented which identifies key issues with respect to quality for a spectrum of MC strategies.

Citation

Brabazon, P. G., & MacCarthy, B. L. (2007). Consideration of the relevance of standard quality techniques in Mass Customisation. International Journal of Mass Customisation, 2(1/2), https://doi.org/10.1504/IJMASSC.2007.012814

Journal Article Type Article
Publication Date Jan 1, 2007
Deposit Date Jul 26, 2007
Publicly Available Date Oct 9, 2007
Journal International Journal of Mass Customisation
Print ISSN 1742-4208
Electronic ISSN 1742-4216
Publisher Inderscience
Peer Reviewed Peer Reviewed
Volume 2
Issue 1/2
DOI https://doi.org/10.1504/IJMASSC.2007.012814
Keywords Mass Customisation, quality, quality engineering
Public URL https://nottingham-repository.worktribe.com/output/1017208

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