A Protracted War Against Counterfeits: Navigating Tension Management Under External Pressures on an E-Commerce Platform
(2024)
Journal Article
Hao, B., Feng, Y., & Kamoche, K. (2025). A Protracted War Against Counterfeits: Navigating Tension Management Under External Pressures on an E-Commerce Platform. Information Systems Journal, 35(4), 1218-1232. https://doi.org/10.1111/isj.12575
This study examines how external pressures drive a platform leader to fight counterfeiting over time. Acknowledging the tension between the illegality and legitimacy of counterfeiting, we find that the fighting effort involves an enduring balance bet... Read More about A Protracted War Against Counterfeits: Navigating Tension Management Under External Pressures on an E-Commerce Platform.