The effects of modal value and imperative mood on self-predicted compliance to health guidance: the case of COVID-19
(2024)
Journal Article
Vilar-Lluch, S., McClaughlin, E., Adolphs, S., Knight, D., & Nichele, E. (2024). The effects of modal value and imperative mood on self-predicted compliance to health guidance: the case of COVID-19. Text and Talk - An Interdisciplinary Journal of Language, Discourse and Communication Studies, https://doi.org/10.1515/text-2023-0125
Health messaging is effective if it is to achieve audience adherence to guidance. Through the lens of Systemic Functional Linguistics, we examine the expression of obligation in poster-based health campaigns (4 posters) employed during the COVID-19 p... Read More about The effects of modal value and imperative mood on self-predicted compliance to health guidance: the case of COVID-19.