Altruistic and Warm-Glow Motivations: Differentiating First Time From Repeat Donors
(2019)
Journal Article
Ferguson, E., & Lawrence, C. (2019). Altruistic and Warm-Glow Motivations: Differentiating First Time From Repeat Donors. TPM: Testing, Psychometrics, Methodology in Applied Psychology, 26(4), 639-651. https://doi.org/10.4473/TPM26.4.10
The conversion rate of 1st time donors to their 2nd and 3rd donation is low creating a significant problem to transfusion services. We hypothesise that feelings of warm-glow associated with donating blood, contribute to the differentiation between 1... Read More about Altruistic and Warm-Glow Motivations: Differentiating First Time From Repeat Donors.