Blood donor behaviour, motivations and the need for a systematic cross-cultural perspective: the example of moral outrage and health and non-health based philanthropy across seven countries
(2018)
Journal Article
Ferguson, E., Dorner, L., France, C. R., France, J. L., Masser, B., Lam, M., …Scerri, J. (2018). Blood donor behaviour, motivations and the need for a systematic cross-cultural perspective: the example of moral outrage and health and non-health based philanthropy across seven countries. ISBT Science Series, 13(4), 375-383. https://doi.org/10.1111/voxs.12471
Background: Blood donation is a prosocial altruistic act that is motived by the mechanisms that underlie altruism (e.g., warm-glow, reciprocity, fairness/trust). Because there is consistent evidence that altruism and its mechanisms show cross-cultura... Read More about Blood donor behaviour, motivations and the need for a systematic cross-cultural perspective: the example of moral outrage and health and non-health based philanthropy across seven countries.