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Blood donor behaviour, motivations and the need for a systematic cross-cultural perspective: the example of moral outrage and health and non-health based philanthropy across seven countries

Ferguson, Eamonn; Dorner, Laszlo; France, Christopher R.; France, Janis L.; Masser, Barbara; Lam, Micheal; Marta, Elena; Alfieri, Sara; Huis in ’t Veld, Elisabeth; Scerri, Josianne

Authors

Laszlo Dorner

Christopher R. France

Janis L. France

Barbara Masser

Micheal Lam

Elena Marta

Sara Alfieri

Elisabeth Huis in ’t Veld

Josianne Scerri



Abstract

Background: Blood donation is a prosocial altruistic act that is motived by the mechanisms that underlie altruism (e.g., warm-glow, reciprocity, fairness/trust). Because there is consistent evidence that altruism and its mechanisms show cross-cultural variability, in the present paper we make the case for a cross-cultural perspective in blood donor research.
Methods: We analyse a subset of variables from a larger study, with samples drawn from seven countries (England, Malta, the Netherlands, Australia, USA, Hungary, Italy: average N per country = 282). This subset of variables focuses on health (organ donor registration) and non-health (volunteering, donating money) philanthropy, family traditions of helping, and moral outrage as predictors of blood donor status.
Results: We show two cross-cultural universals: 1) organ donor registration in opt-in countries is positively associated with blood donor status and 2) non-health philanthropy is generally unrelated to blood donor status. We also show two country specific effects: 1) a family tradition for helping is associated with blood donor status in Italy only and 2) moral outrage is a predictor only in the USA.
Conclusions: We contend that these findings provide proof of principle why a cross-cultural perspective on blood donor behaviour is needed.

Journal Article Type Article
Publication Date 2018-12
Print ISSN 1751-2816
Publisher Wiley
Peer Reviewed Peer Reviewed
Volume 13
Issue 4
Pages 375-383
APA6 Citation Ferguson, E., Dorner, L., France, C. R., France, J. L., Masser, B., Lam, M., …Scerri, J. (2018). Blood donor behaviour, motivations and the need for a systematic cross-cultural perspective: the example of moral outrage and health and non-health based philanthropy across seven countries. ISBT Science Series, 13(4), 375-383. doi:10.1111/voxs.12471
DOI https://doi.org/10.1111/voxs.12471
Keywords Blood donation, altruism, cross-culture
Publisher URL https://onlinelibrary.wiley.com/doi/10.1111/voxs.12471
Additional Information This is the peer reviewed version of the article , which has been published in final form at https://onlinelibrary.w...doi/10.1111/voxs.12471. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions.

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