Outputs (3)

TV and Cars (2022)
Book
Grainge, P. (2022). TV and Cars. Edinburgh University Press

TV and Cars offers a compelling lens on television in a mobile media era. Cars are vehicles for television, a fixture of the shows and ads that drive TV. In this original approach to contemporary television, Paul Grainge looks beyond questions of spe... Read More about TV and Cars.

From Idents to Influencers: The promotional screen industries (2021)
Book Chapter
Grainge, P. (2021). From Idents to Influencers: The promotional screen industries. In The Routledge Companion to Media Industries (363-371). Routledge. https://doi.org/10.4324/9780429275340-36

This chapter examines the role of the promotional screen industries, a fluid configuration of companies, agencies, and intermediaries that produce audiovisual marketing content for media and consumer brands, corporations, universities, governments, c... Read More about From Idents to Influencers: The promotional screen industries.

Anticipating the reboot: teasing Top Gun 2 (2020)
Book Chapter
Grainge, P. (2020). Anticipating the reboot: teasing Top Gun 2. In D. Herbert, & C. Verevis (Eds.), Film reboots (205-218). Edinburgh University Press

This chapter is about the anticipation of Top Gun: Maverick as a reboot. The focus, quite purposefully, is on the reboot before it was released or the momentum of advance marketing had begun to build. While Thomas Elsaesser has likened the arrival o... Read More about Anticipating the reboot: teasing Top Gun 2.