Dr EMMA MCCLAUGHLIN's Outputs (2)

The reception of public health messages during the COVID-19 pandemic (2022)
Journal Article
McClaughlin, E., Vilar-Lluch, S., Parnell, T., Knight, D., Nichele, E., Adolphs, S., Clos, J., & Schiazza, G. (2023). The reception of public health messages during the COVID-19 pandemic. Applied Corpus Linguistics, 3(1), Article 100037. https://doi.org/10.1016/j.acorp.2022.100037

Understanding the reception of public health messages in public-facing communications is of key importance to health agencies in managing crises, pandemics, and other health threats. Established public health communications strategies including self-... Read More about The reception of public health messages during the COVID-19 pandemic.

Donkey Discourse: Corpus Linguistics and Charity Communications for Improved Animal Welfare (2022)
Journal Article
McClaughlin, E., Clancy, C., & Cooke, F. (2022). Donkey Discourse: Corpus Linguistics and Charity Communications for Improved Animal Welfare. Applied Corpus Linguistics, 2(2), Article 100019. https://doi.org/10.1016/j.acorp.2022.100019

A corpus linguistic approach has been applied to examine the representation of donkeys in public discourses for an international equid welfare charity (The Donkey Sanctuary) with a view to improving the British public's understanding of the roles of... Read More about Donkey Discourse: Corpus Linguistics and Charity Communications for Improved Animal Welfare.