Immersive imaginative hedonism: Daydreaming as experiential ‘consumption’
(2021)
Journal Article
Heath, T., & Nixon, E. (2021). Immersive imaginative hedonism: Daydreaming as experiential ‘consumption’. Marketing Theory, 21(3), 351-370. https://doi.org/10.1177/14705931211004665
Imaginative pleasure through daydreaming has been theorised to be important in understanding the experience of desire and as a factor in escalating consumption. However, there is a risk this underplays the range of potentially immersive and intense e... Read More about Immersive imaginative hedonism: Daydreaming as experiential ‘consumption’.