Professor PAUL GRAINGE's Outputs (3)

From Idents to Influencers: The promotional screen industries (2021)
Book Chapter
Grainge, P. (2021). From Idents to Influencers: The promotional screen industries. In The Routledge Companion to Media Industries (363-371). London: Routledge. https://doi.org/10.4324/9780429275340-36

This chapter examines the role of the promotional screen industries, a fluid configuration of companies, agencies, and intermediaries that produce audiovisual marketing content for media and consumer brands, corporations, universities, governments, c... Read More about From Idents to Influencers: The promotional screen industries.

Anticipating the reboot: teasing Top Gun 2 (2020)
Book Chapter
Grainge, P. (2020). Anticipating the reboot: teasing Top Gun 2. In D. Herbert, & C. Verevis (Eds.), Film reboots (205-218). Edinburgh: Edinburgh University Press

This chapter is about the anticipation of Top Gun: Maverick as a reboot. The focus, quite purposefully, is on the reboot before it was released or the momentum of advance marketing had begun to build. While Thomas Elsaesser has likened the arrival o... Read More about Anticipating the reboot: teasing Top Gun 2.

'From broadcast design to on-brand TV': repositioning expertise in the promotional screen industries (2015)
Book Chapter
Grainge, P., & Johnson, C. (2015). 'From broadcast design to on-brand TV': repositioning expertise in the promotional screen industries. In M. Banks, B. Conor, & V. Mayer (Eds.), Production Studies, The Sequel! : Cultural Studies of Global Media Industries (46-58). Routledge