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'From broadcast design to on-brand TV': repositioning expertise in the promotional screen industries

Grainge, Paul; Johnson, Catherine

Authors

Paul Grainge

Catherine Johnson



Contributors

Miranda Banks
Editor

Bridget Conor
Editor

Vicki Mayer
Editor

Publication Date Jul 23, 2015
Pages 46-58
Book Title Production Studies, The Sequel! : Cultural Studies of Global Media Industries
ISBN 9781138831681,9781138831698
APA6 Citation Grainge, P., & Johnson, C. (2015). 'From broadcast design to on-brand TV': repositioning expertise in the promotional screen industries. In M. Banks, B. Conor, & V. Mayer (Eds.), Production Studies, The Sequel! : Cultural Studies of Global Media Industries, 46-58. Routledge
Publisher URL https://www.routledge.com/Production-Studies-The-Sequel-Cultural-Studies-of-Global-Media-Industries/Banks-Conor-Mayer/p/book/9781138831698
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