National identity and cultural festivals in postcolonial destinations
(2019)
Journal Article
Zhang, C. X., Fong, L., Li, S., & Phong Ly, T. P. (2019). National identity and cultural festivals in postcolonial destinations. Tourism Management, 73, 94-104. https://doi.org/10.1016/j.tourman.2019.01.013
The number of cultural festivals organised globally has increased primarily due to their significance in celebrating and promoting community values, ideologies, identity and continuity. This mixed-method study aims to understand the role national ide... Read More about National identity and cultural festivals in postcolonial destinations.