All Outputs (65)

Effectiveness of tobacco control television advertisements with different types of emotional content on tobacco use in England, 2004–2010 (2014)
Journal Article
Sims, M., Langley, T., Lewis, S., Richardson, S., Szatkowski, L., McNeill, A., & Gilmore, A. B. (in press). Effectiveness of tobacco control television advertisements with different types of emotional content on tobacco use in England, 2004–2010. Tobacco Control, 25(1), https://doi.org/10.1136/tobaccocontrol-2013-051454

Aim: To examine the effects of tobacco control television advertisements with positive and negative emotional content on adult smoking prevalence and cigarette consumption.

Design: Analysis of monthly cross-sectional surveys using generalised addi... Read More about Effectiveness of tobacco control television advertisements with different types of emotional content on tobacco use in England, 2004–2010.

The freeze on mass media campaigns in England: a natural experiment of the impact of tobacco control campaigns on quitting behaviour (2014)
Journal Article
Langley, T., Szatkowski, L., Lewis, S., McNeill, A., Gilmore, A., Salway, R., & Sims, M. (2014). The freeze on mass media campaigns in England: a natural experiment of the impact of tobacco control campaigns on quitting behaviour. Addiction, 109(6), https://doi.org/10.1111/add.12448

Aims

To measure the impact of the suspension of tobacco control mass media campaigns in England in April 2010 on measures of smoking cessation behaviour.

Design

Interrupted time series design using routinely collected population-level dat... Read More about The freeze on mass media campaigns in England: a natural experiment of the impact of tobacco control campaigns on quitting behaviour.

Effectiveness of tobacco control television advertising in changing tobacco use in England: a population‐based cross‐sectional study (2014)
Journal Article
Sims, M., Salway, R., Langley, T., Lewis, S., McNeill, A., Szatkowski, L., & Gilmore, A. B. (2014). Effectiveness of tobacco control television advertising in changing tobacco use in England: a population‐based cross‐sectional study. Addiction, 109(6), https://doi.org/10.1111/add.12501

AIM: To examine whether government‐funded tobacco control television advertising shown in England between 2002 and 2010 reduced adult smoking prevalence and cigarette consumption.

DESIGN: Analysis of monthly cross‐sectional surveys using generalis... Read More about Effectiveness of tobacco control television advertising in changing tobacco use in England: a population‐based cross‐sectional study.

The impact of televised tobacco control advertising content on campaign recall: evidence from the International Tobacco Control (ITC) United Kingdom Survey (2014)
Journal Article
Richardson, S., McNeill, A., Langley, T., Sims, M., Gilmore, A. B., Szatkowski, L., Heath, R., Fong, G. T., & Lewis, S. (2014). The impact of televised tobacco control advertising content on campaign recall: evidence from the International Tobacco Control (ITC) United Kingdom Survey. BMC Public Health, 14, Article 432. https://doi.org/10.1186/1471-2458-14-432

BACKGROUND: Although there is some evidence to support an association between exposure to televised tobacco control campaigns and recall among youth, little research has been conducted among adults. In addition, no previous work has directly compared... Read More about The impact of televised tobacco control advertising content on campaign recall: evidence from the International Tobacco Control (ITC) United Kingdom Survey.

Characterizing tobacco control mass media campaigns in England (2013)
Journal Article
Langley, T., Lewis, S., McNeill, A., Gilmore, A., Szatkowski, L., West, R., & Sims, M. (2013). Characterizing tobacco control mass media campaigns in England. Addiction, 108(11), https://doi.org/10.1111/add.12293

Aims
To characterize publically funded tobacco control campaigns in England between 2004 and 2010 and to explore if they were in line with recommendations from the literature in terms of their content and intensity. International evidence suggests t... Read More about Characterizing tobacco control mass media campaigns in England.