Understanding behaviour change in context: examining the role of midstream social marketing programmes
(2019)
Journal Article
Luca, N. R., Hibbert, S., & McDonald, R. (2019). Understanding behaviour change in context: examining the role of midstream social marketing programmes. Sociology of Health and Illness, 41(7), 1373-1395. https://doi.org/10.1111/1467-9566.12951
This research examines how midstream social marketing programmes that adopt a relational and community-based approach create opportunities for individuals to make incremental changes to health behaviour. Specifically, it applies Bourdieusian theory t... Read More about Understanding behaviour change in context: examining the role of midstream social marketing programmes.