All Outputs (2)

Midstream value creation in social marketing (2016)
Journal Article
Luca, N. R., Hibbert, S., & McDonald, R. (2016). Midstream value creation in social marketing. Journal of Marketing Management, 32(11-12), 1145-1173. https://doi.org/10.1080/0267257X.2016.1190777

The purpose of this study is to develop improved understanding of how value is created at the midstream (meso) level in a collaborative smokefree homes and cars social marketing programme. The study adopts a qualitative approach including interviews... Read More about Midstream value creation in social marketing.

Are consumers' reasons for and against behaviour distinct? (2016)
Journal Article
Chatzidakis, A., Hibbert, S., & Winklhofer, H. (2016). Are consumers' reasons for and against behaviour distinct?. European Journal of Marketing, 50(1/2), https://doi.org/10.1108/EJM-10-2013-0601