Narratives, Emotions, and Slogans: Community Co-designed Campaigns to Recruit Black Blood Donors from the General UK Population
(2025)
Journal Article
FERGUSON, E., Dawe-Lane, E., Mills, R., Oteng-Attakora, K., Di Angelantonio, E., Wood, A., Masser, B., & Okubanjo, A. (in press). Narratives, Emotions, and Slogans: Community Co-designed Campaigns to Recruit Black Blood Donors from the General UK Population. Health Psychology,
Background: Blood is an essential medicine, and to deliver effective healthcare, blood services need to attract donors who represent the diverse demographics of healthcare users. At present, there is a substantial shortfall of Black donors. We report... Read More about Narratives, Emotions, and Slogans: Community Co-designed Campaigns to Recruit Black Blood Donors from the General UK Population.