All Outputs (16)

TV and Cars (2022)
Book

TV and Cars offers a compelling lens on television in a mobile media era. Cars are vehicles for television, a fixture of the shows and ads that drive TV. In this original approach to contemporary television, Paul Grainge looks beyond questions of spe... Read More about TV and Cars.

From Idents to Influencers: The promotional screen industries (2021)
Book Chapter

This chapter examines the role of the promotional screen industries, a fluid configuration of companies, agencies, and intermediaries that produce audiovisual marketing content for media and consumer brands, corporations, universities, governments, c... Read More about From Idents to Influencers: The promotional screen industries.

Anticipating the reboot: teasing Top Gun 2 (2020)
Book Chapter

This chapter is about the anticipation of Top Gun: Maverick as a reboot. The focus, quite purposefully, is on the reboot before it was released or the momentum of advance marketing had begun to build. While Thomas Elsaesser has likened the arrival o... Read More about Anticipating the reboot: teasing Top Gun 2.

From catch-up TV to online TV: digital broadcasting and the case of BBC iPlayer (2018)
Journal Article

‘Moments and opportunities’: Interstitials and the promotional imagination of BBC iPlayer (2017)
Journal Article

This article examines the promotion of the BBC’s online streaming and download service, iPlayer, as it has been presented to audiences through broadcast television. Analysing transitions in the BBC’s representation of iPlayer, it considers the promot... Read More about ‘Moments and opportunities’: Interstitials and the promotional imagination of BBC iPlayer.

Ancillary academia: video shorts and the production of university paratexts (2017)
Journal Article
Grainge, P. (2017). Ancillary academia: video shorts and the production of university paratexts. Critical Studies in Media Communication, 34(2), 184-192. https://doi.org/10.1080/15295036.2017.1286024

This article considers the production of media paratexts beyond the bounds of the entertainment industry. Specifically, it examines the development of video content strategy by universities, and the paratextual function that video shorts serve in the... Read More about Ancillary academia: video shorts and the production of university paratexts.

“Show us your moves”: trade rituals of television marketing (2015)
Journal Article

The purpose of this paper is to examine the professional culture of television marketing in the UK, the sector of arts marketing responsible for the vast majority of programme trailers and channel promos seen on British television screens. In researc... Read More about “Show us your moves”: trade rituals of television marketing.

'From broadcast design to on-brand TV': repositioning expertise in the promotional screen industries (2015)
Book Chapter

Promotional screen industries (2015)
Book

A song and dance: Branded entertainment and mobile promotion (2011)
Journal Article
Grainge, P. (2012). A song and dance: Branded entertainment and mobile promotion. International Journal of Cultural Studies, 15(2), 165-180. https://doi.org/10.1177/1367877911416887

This article considers the rise of branded entertainment within the contemporary marketing and media environment. Specifically, it examines how mobile phone marketing in the UK has sought to engage consumers and perform the social use of mobile techn... Read More about A song and dance: Branded entertainment and mobile promotion.

Ephemeral media: transitory screen culture from television to YouTube (2011)
Book

From the television interstitials that appear between programmes to the brief clips and videos that proliferate on YouTube, contemporary screen culture is populated by short-forms that make claims for our attention. Ephemeral Media provides a unique... Read More about Ephemeral media: transitory screen culture from television to YouTube.

Elvis sings for the BBC: broadcast branding and digital media design (2010)
Journal Article

This essay uses a striking example of digital remix promotion - BBC Radio 2’s Elvis ad - to examine developments in the contemporary branding and broadcast environment. Developing work by John Caldwell, it examines the Elvis ad as a ‘deep text’, a pr... Read More about Elvis sings for the BBC: broadcast branding and digital media design.

Brand Hollywood: selling entertainment in a global media age (2008)
Book

From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and,... Read More about Brand Hollywood: selling entertainment in a global media age.

Nostalgia and Style in Retro America: Moods, Modes, and Media Recycling (2000)
Journal Article

This paper considers nostalgia as a cultural mode in contemporary America.

Reclaiming heritage: colourization, culture wars and the politics of nostalgia (1999)
Journal Article

This article considers the discursive continuities between a specifically liberal defence of cultural patrimony, evident in the debate over film colourization, and the culture war critique associated with neo-conservatism. It examines how a rhetoric... Read More about Reclaiming heritage: colourization, culture wars and the politics of nostalgia.

TIME's past in the present: nostalgia and the black and white image (1999)
Journal Article

In 1995, the Hubble Space Telescope sent back to astronomers at the University of Arizona a series of vivid colour images of the Eagle Nebula, a dense formation of interstellar gas and dust the likes of which cradle newborn stars. As evidence that ou... Read More about TIME's past in the present: nostalgia and the black and white image.