All Outputs (2)

A song and dance: Branded entertainment and mobile promotion (2011)
Journal Article
Grainge, P. (2012). A song and dance: Branded entertainment and mobile promotion. International Journal of Cultural Studies, 15(2), 165-180. https://doi.org/10.1177/1367877911416887

This article considers the rise of branded entertainment within the contemporary marketing and media environment. Specifically, it examines how mobile phone marketing in the UK has sought to engage consumers and perform the social use of mobile techn... Read More about A song and dance: Branded entertainment and mobile promotion.

Ephemeral media: transitory screen culture from television to YouTube (2011)
Book
P. Grainge (Ed.), (2011). Ephemeral media: transitory screen culture from television to YouTube

From the television interstitials that appear between programmes to the brief clips and videos that proliferate on YouTube, contemporary screen culture is populated by short-forms that make claims for our attention. Ephemeral Media provides a unique... Read More about Ephemeral media: transitory screen culture from television to YouTube.