All Outputs (3)

A Review of Social Marketing Efforts in Sri Lanka (2025)
Journal Article
Gallage, S., Tissera, H., & Sanchez Campos, P. (in press). A Review of Social Marketing Efforts in Sri Lanka. Social Marketing Quarterly,

Background of the Country
Sri Lanka is an island nation in South Asia, classified as a lower-middle-income country with a population of 22 million. The country has faced numerous challenges, including a civil war, political unrest, and the overthro... Read More about A Review of Social Marketing Efforts in Sri Lanka.

More than just consumers? Alternative representations of students when higher education becomes ‘free’ (2024)
Journal Article
Sanchez-Campos, P., Nixon, E. R., Winklhofer, H., & Nemkova, E. (in press). More than just consumers? Alternative representations of students when higher education becomes ‘free’. Studies in Higher Education, https://doi.org/10.1080/03075079.2024.2421958

The introduction of market mechanisms into higher education (HE) systems has profoundly reshaped the sector. One prominent aspect of such reforms has been the conceptualisation of the student as a consumer, ostensibly empowered by choice and seeking... Read More about More than just consumers? Alternative representations of students when higher education becomes ‘free’.

Public burden during the energy crisis? Discursive representations of vulnerable consumers in UK written media (2023)
Presentation / Conference Contribution
Campos, P. S., & Gallage, S. (2023, July). Public burden during the energy crisis? Discursive representations of vulnerable consumers in UK written media. Presented at Academy of Marketing 2023 Conference, University of Birmingham, Birmingham, UK