Authorship as Promotional Discourse in the Screen Industries: Selling Genius
(2020)
Book
Hadas, L. (2020). Authorship as Promotional Discourse in the Screen Industries: Selling Genius. Routledge. https://doi.org/10.4324/9780429340956
This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games.
The research t...
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