“99% of gamblers lose in the long run”: An experimental comparison of novel and pre-existing harm prevention (safer gambling) messages warning about the likelihood of losing money
(2025)
Journal Article
Newall, P., Weiss-Cohen, L., Petrovskaya, E., Torrance, J., Palmer, M., & Xiao, L. (2025). “99% of gamblers lose in the long run”: An experimental comparison of novel and pre-existing harm prevention (safer gambling) messages warning about the likelihood of losing money. Collabra: Psychology, 11(1), Article 137306. https://doi.org/10.1525/collabra.137306
Harm prevention (safer gambling) messages are often used as a population-based intervention against gambling-related harm, and independently-designed messages (e.g., “Chances are you’re about to lose”) are increasingly replacing industry-designed slo... Read More about “99% of gamblers lose in the long run”: An experimental comparison of novel and pre-existing harm prevention (safer gambling) messages warning about the likelihood of losing money.