All Outputs (2)

Palimpsest: improving assisted curation of loco-specific literature (2016)
Journal Article
Alex, B., Grover, C., Oberlander, J., Thomson, T., Anderson, M., Loxley, J., …Zhou, K. (2017). Palimpsest: improving assisted curation of loco-specific literature. Digital Scholarship in the Humanities, 32(Supp 1), Article i4-i16. https://doi.org/10.1093/llc/fqw050

Text mining and information visualization techniques applied to large-scale historical and literary document collections have enabled new types of humanities research. The assumption behind such efforts is often that trends will emerge from the analy... Read More about Palimpsest: improving assisted curation of loco-specific literature.

Predicting pre-click quality for native advertisements (2016)
Presentation / Conference Contribution
Zhou, K., Redi, M., Haines, A., & Lalmas, M. (2016, April). Predicting pre-click quality for native advertisements. Presented at 25th International World Wide Web Conference, WWW 2016, Montréal Québec Canada

Native advertising is a speciffic form of online advertising where ads replicate the look-And-feel of their serving plat-form. In such context, providing a good user experience with the served ads is crucial to ensure long-Term user en-gagement. In t... Read More about Predicting pre-click quality for native advertisements.